Privacy policy

Lateral Maps is a product of NieuwArk LLC. This policy explains what we do with information collected on lateralmaps.com and in the Lateral Maps app at app.lateralmaps.com. "We" and "us" mean NieuwArk LLC.

The short version

On this website, the waitlist forms are where you give us information, along with any email you send to the addresses at the end of this policy. We use the waitlist to write to you about Lateral Maps. We do not sell it. The app is separate: it keeps the maps and notes you enter so you can open them later. You can ask us to delete waitlist information.

Information you give us on this website

The homepage has two waitlist forms. Both ask for an email address, which is required, and a role if you choose one: contractor, property or facility manager, municipal or government, or other. The form at the bottom of the page can also include:

• Name, if you choose to give one.
• Company, if you choose to give one.
• A zip code or state, if you choose to give one.

The form also includes a hidden field that people are not asked to fill in. If that field is filled in, we treat the submission as automated and we do not save it.

If you email us a privacy or legal request, we keep that message so we can answer it.

Information the app handles

The app is live and still being built. Access is by invitation: a company account owner sends an invitation by email. If you use the app, you may enter property addresses, zone names, equipment notes, photos and map locations. The app keeps that information so you, and the people you share an as-built with, can open it later.

We use app information to run the product, to keep accounts working, and to fix problems you report. We do not use your customers' property records to advertise to them.

Information collected automatically

This marketing site does not use analytics cookies or advertising cookies. It does not run a third-party tracker.

The site is hosted on Cloudflare. When your browser loads a page, Cloudflare processes technical request data, including IP address, user agent and the page requested, to deliver the site and to resist abuse. That processing is described in Cloudflare's own documentation.

When you submit the waitlist form, we store a hash of the IP address, not the address itself, and the time of the attempt. We use that only to limit repeated submissions. We delete those rows within a day.

How we use information

• To add you to the waitlist and to write to you about Lateral Maps.
• To tell a repeat signup from a new one, using the email address.
• To limit automated or repeated form posts.
• To answer a request you send us, including a request to delete information.
• To operate, secure and improve the website and the app.

We write to you because you asked us to, by joining the waitlist or by using the app. You can tell us to stop.

How we share information

We do not sell personal information, and we do not share it for cross-context behavioral advertising.

We share information only in these cases:

• With Cloudflare, which hosts the website, the Worker and the D1 database that stores the waitlist. They process it to provide that hosting.
• With people you choose to share an as-built with, when you use the app to hand off a record.
• With a company account owner, for accounts on that company's invitation.
• If the law, a court or a government request requires it.
• If we transfer the product to a new operator. The waitlist and app records would go with it, and we would tell waitlist subscribers about the change.

How long we keep it

We keep a waitlist row until you ask us to delete it, or until we no longer keep the list, whichever comes first. A second signup with the same email does not create a second row.

Rate-limit hashes are deleted within a day. App records stay until the account owner or the person who entered them deletes them, or until the account is closed.

Your choices

You can ask us to:

• Send you a copy of the waitlist information we have for your email.
• Correct a name, company, role or location on that row.
• Delete the row.
• Stop writing to you.

Emailprivacy@lateralmaps.comfrom the address the request is about, and say whether you want a copy, a correction, deletion, or to stop hearing from us. If you already have an app account, write from the email address on that account so we can match the request.

If you are in California, you have the right to know, delete and correct personal information, and to not be discriminated against for exercising those rights. We do not sell or share personal information as those terms are used in the California Consumer Privacy Act.

If you are in the European Economic Area, the United Kingdom or Switzerland, you can ask to access, correct, delete or restrict your information, and you can object to hearing from us. You can also complain to your local data protection authority. We are not established in those regions. We receive information in the United States because that is where the site and the database are operated.

Children

Lateral Maps is a tool for work. It is not directed at anyone under 16, and we do not knowingly collect information from anyone under 16. If you believe we have, emailprivacy@lateralmaps.comand we will delete it.

Security

The site is served over HTTPS. Waitlist rows live in a Cloudflare D1 database, and access to that database is limited to the Worker that runs this site. No method of storage or transmission is perfect. Please use an email address you are comfortable hearing from us on.

Changes to this policy

If we change this policy, we will update the date at the top. If a change materially affects how we use waitlist information, we will say so in a note on the homepage or in a message to the email addresses on the list.

How to reach us

Emailprivacy@lateralmaps.comfor privacy and legal requests. Emailhello@lateralmaps.comfor general questions.